John Linwood Battelle (born November 4, 1965) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishings direct sales business to LIN Media and relaunched the companys programmatic advertising business from Lijit Networks to sovrn Holdings. Battelle is the Executive Chairman of sovrn Holdings, Executive Chairman of NewCo. Board Director at Acxiom and Board Director at Chute. His 2005 book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, described the history and impact of search engines and the late emergence of Google from a field of competitors.