EY-Parthenon is Ernst & Young's global strategy consulting arm. The firm was established as The Parthenon Group LLC in 1991 by former Bain & Company directors William "Bill" Achtmeyer and John C. Rutherford. In 2014 The Parthenon Group merged with professional services firm EY forming the new entity EY-Parthenon. The move was viewed as part of the continued efforts by the Big Four to move up the value chain from their traditional audit services into more lucrative areas of business, as well as to provide new points of entry to clients. The firm advises top management on strategic issues across a broad range of industries including Private Equity, Consumer Products, Education, Financial Services, Healthcare, Information & Media, Advanced Manufacturing, Life Sciences, Oil & Gas and Technology. The firm competes with other top-tier strategy consultancies such as McKinsey, Bain and BCG as well as the strategy consulting arms of the other Big Four firms such as Monitor Deloitte and Strategy&.