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EQAL is a media and technology company founded in 2008 by Miles Beckett and Greg Goodfried, two of the creators of lonelygirl15. EQAL builds influencer networks around celebrities, consumer brands, and intellectual properties. Prior to building influencer networks, EQAL produced lonelygirl15 (LG15) as well as for producing other series in the LG15 Universe (the universe using the mythology started by the lonelygirl15 series) including KateModern in association with Bebo and LG15: The Resistance, as well as Harper’s Globe, the original web series, commissioned by CBS as a tie-in for the series, Harper’s Island. In 2006, Miles Beckett met Mesh Flinders, a screenwriter, at a birthday party. Beckett had the idea to use short internet videos to tell a story. Flinders had developed a character that he thought would be perfect for the project. Together the two of them contacted Greg Goodfried for legal advice, and the three of them subsequently created lonelygirl15. The group became formally known as LG15 Studios/Telegraph Ave. Productions. While Mesh Flinders went on to pursue other endeavors at the end of 2007, in April 2008, Beckett and Goodfried announced the formation of EQAL. The new company raised $5 million in venture capital. Among EQAL’s initial investors were Spark Capital, Marc Andreessen, co-founder of Netscape, Conrad Riggs, formerly with Mark Burnett Productions, tech investor Ron Conway, and Georges Harik, former developer of new products at Google.
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