Elmers Products is an American based company that has a line of adhesive, craft, home repair, and office supply products. It is best known as the manufacturer of Elmers Glue-All, a popular PVA-based synthetic glue, in addition to other brands including Krazy Glue, ProBond adhesives, and X-Acto cutting tools. Introduced by Borden, it was spun off independently in 1999. The company was acquired in 2003 by Berwind Corporation, a privately held investment firm. On October 5, 2015, Newell Rubbermaid announced a $600 million deal to acquire Elmers Products. The logo for the brand was based upon "Elmer the Bull", mate of Borden Inc.s advertising mascot Elsie the Cow, during the 20th century. Elmers image continues to be featured in the company logo.