earthmine, inc. is a company located in Berkeley, California devoted to "indexing reality". The company uses vehicle mounted camera rigs to capture imagery and three dimensional data of the urban environment. It was founded in 2006 by John Ristevski and Anthony Fassero. earthmine uses technology licensed from the Jet Propulsion Laboratory to capture 3D data at regular intervals while driving. Collection is accomplished with the MARS collection system, which employs a set of cameras mounted to the roof of a car. As of November 2009, earthmine has established a network of collection partners in the United States and around the world. The collected data is processed to create a library of 3D panoramic imagery, from which measurements can be made. A set of tools exists so that users can access this data through a flash application or a smart phone.