The Daily Mail is a British daily conservative, middle-market tabloid newspaper owned by the Daily Mail and General Trust. First published in 1896 by Alfred Harmsworth, 1st Viscount Northcliffe, and his brother Harold Harmsworth, 1st Viscount Rothermere, it is the United Kingdoms second biggest-selling daily newspaper after The Sun. Its sister paper The Mail on Sunday was launched in 1982. Scottish and Irish editions of the daily paper were launched in 1947 and 2006 respectively. The Daily Mail was Britains first daily newspaper aimed at the newly literate "lower-middle class market resulting from mass education, combining a low retail price with plenty of competitions, prizes and promotional gimmicks", and was the first British paper to sell a million copies a day. Jonathan Harmsworth, 4th Viscount Rothermere, a great-grandson of the one of the co-founders, is the current chairman and controlling shareholder of the Daily Mail and General Trust, though day-to-day editorial decisions for the newspaper are usually made by a team around the editor, Paul Dacre. It was at the outset a newspaper for women, the first to provide features especially for them, and in the second half of 2013 had a 54.77% female readership, the only British newspaper whose female readers constitute more than 50% of its demographic.