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Datamonitor is an international company providing market intelligence, data analysis, and opinion via a worldwide network of in-house analysts. Its website claims to have over 6,000 clients, which it helps make strategic and operational decisions. Datamonitor was acquired in 2007 by Informa for £513 million in cash. The company was founded in 1989 by Mike Danson and Doug Wilson with its first report covering the UK Frozen Food Industry. The company then expanded its coverage to include a number of markets and industries having secured further business intelligence companies. In 1995, it expanded into the U.S. market by opening an office in New York. In 1999, it opened an office in Frankfurt, Germany, and Hong Kong. In November 2000 Datamonitor went public on the London Stock Exchange. In 2007 Datamonitor was acquired by Informa (FTSE: INF) in 2007 for £513 million in cash, a surprisingly large amount considering it was "a multiple of more than seven times Datamonitor’s revenue". In 2011 Informa closed down Datamonitor offices in Hyderabad, India, and Dubai,[citation needed] which had been opened in 2006 and 2007, respectively. In February 2015 parent company Informa wrote down Datamonitors value of by almost 40%, and Informa CEO Stephen Carter said that it was considering selling "some of the 'consumer forecasting' businesses that were part of the Datamonitor deal".
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