DAQRI (or Daqri) is an American augmented reality company founded in 2010 and headquartered in Los Angeles, CA. The company’s primary product is an augmented reality wearable tech Smart Helmet designed for the industrial industry. Founded in 2010, Daqri entered the market in February 2011 by releasing an augmented reality publishing platform designed to superimpose an image or video over a smartphone’s camera after scanning a QR code. Daqri subsequently created content and applications for 4D augmented reality technology for entertainment, education and industrial companies. In June 2013, Daqri raised a $15 million Series A led by Tarsadia Investments. Atom Factory CEO Troy Carter, Ashton Kutcher, and D.A. Wallach joined the company’s advisory board.