Provide an understanding of consumers' needs, expectations and behaviors for the brand for which he is responsible, as well as actively participate in the marketing strategy, design and implement plans dedicated to its brand.
Develop the operational and technical best practices to achieve the benchmark targets ("playbook") leveraging existing tools, external inputs as well as the work of the reliability team and the local warehouse teams.
Investigates and performs root cause analysis, facilitates issue resolution supporting best in class customer service through: efficient sales order processing, transportation planning, on-time delivery facilitation, and accurate invoice processing.
Leading and coaching Marketers, Agencies and the Design team in the concept, design interpretation, brand story and copy execution for brand development and stewardship across brand, sub-brand, co-brand and endorsed product development.
Primary responsibilities include developing product formulas, processing procedures, and product/raw material specifications for new product innovation, product reformulation, and line extension of existing product offerings.