Customer Communications Management (CCM) is a term that refers to a convergent set of Information Technology solutions. CCM has become an industry term used by participating companies and analysts. The term is used by research companies such as Gartner Group, Forrester Research, InfoTrends, and Madison Advisors. Customer communications management (CCM) is defined by Gartner Group, the "Magic Quadrant for CCM Software" publisher, as 'the strategy to improve the creation, delivery, storage and retrieval of outbound communications, including those for marketing, new product introductions, renewal notifications, claims correspondence and documentation, and bill and payment notifications. These interactions can happen through a widespread range of media and output, including documents, email, Short Message Service (SMS) and Web pages. CCM solutions support these objectives, providing companies with an application to improve outbound communications with their distributors, partners, regulatory bodies and customers.