Common Sense Media (CSM) is a San Francisco based non-profit organization that provides education and advocacy to families to promote safe technology and media for children. Founded by Jim Steyer in 2003, Common Sense Media reviews books, movies, TV shows, video games, apps, music, and websites and rates them in terms of age-appropriate educational content, positive messages/role models, violence, sex and profanity, and more for parents making media choices for their kids. Common Sense Media has also developed a set of ratings that are intended to gauge the educational value of videos, games, and apps. The nonprofits "Learning Ratings" attempt to assess different types of learning qualities within various forms of media. The new rating system was funded in part by SCEFDNs $10 million learning initiative program. Donations from foundations and individuals and fees from media partners finance Common Sense Media. Today, the organization distributes its content to more than 100 million US homes via partnerships with a variety of traditional and online media companies. Common Sense Media describes itself as "the nation’s largest membership organization dedicated to improving kids’ media lives". By 2016, the organization had over 65 million unique users and worked with more than 275,000 educators across the United States.