LUNA Bars are a brand of nutrition bar created by Clif Bar & Company in 1999. The product was the first nutrition bar aimed at women. The brand has expanded to cover nutritional drinks, protein bars, and LUNAFEST, a womans film festival. LUNA was created in 1999 by Clif Bar & Company’s female employees. The bars are designed to meet the nutritional needs of women. One of Clif Bar & Companys five company bottom lines is “Sustaining Our Community.” With this in mind, LUNA donates 1% of all product sales to charities that support environmental, social, and cultural needs, mainly to their primary charity, The Breast Cancer Fund.