Clearly is an online retailer of contact lenses, eyeglasses and sunglasses. The company was acquired by EssilorLuxottica Canada, and is headquartered in Vancouver, British Columbia. They are one of the largest online contact lens retailers in North America, and the largest seller of prescription eyeglasses online in the world. The latest acquisition is contactlens.qa
Founded in 2000 as Coastal Contacts by Roger Hardy and his sister Michaela Hardy, who bought the keyword "contact lens" from AltaVista, which meant that all searches for "contact lens" were accompanied with Coastal Contacts' banner ads. In the first day, they had 30 orders; within the first month, they had $68,000 in sales. In addition to their lower pricing, the firm provided same day fulfillment of online orders.
In 2004, Coastal Contacts raised $6 million in an initial public offering, which they used to expand into the United Kingdom and parts of Europe. In late 2004, they acquired a mail order contact lens business in Europe, LensWay. In 2006, they acquired two more companies: one in the Netherlands and one in Japan. By 2009, the firm increased their revenue to $140 million. They moved into the eyeglasses market in 2008. They source parts for eyeglasses from independent manufactures across the globe, but maintains control over final assembly.