Carnival Cruise Line is a cruise line based in Miami, Florida in the United States. It is a subsidiary of the American-British company Carnival Corporation & plc. Originally an independent company founded in 1972 by Ted Arison, the company is now one of nine cruise ship brands owned and operated by Carnival Corporation & plc. The company has the largest fleet in the group, with 25 vessels currently in operation that account for 21.1% of the worldwide market share. Executive control of the company is provided by the North American division of Carnival Corporation, headquartered in Doral, Florida. Carnival was a pioneer in the concept of shorter, less expensive cruises. Its ships are known for their Las Vegas-style decor and entertainment. The line calls its ships "The Fun Ships", and there are a wide range of activities offered on board. Its trademark is the funnel, which is red, white and blue and shaped like a whales tail. The mascot for Carnival is Fun Ship Freddy, a character in the shape of Carnivals distinctive funnel.