Bunchball provides a cloud-based software as a service gamification product intended to help companies improve customer loyalty and online engagement using game mechanics. Bunchball was founded by Rajat Paharia in 2005 and has raised $17.5 million in funding. In 2005, Rajat Paharia founded Bunchball. He approached companies like Facebook, Myspace, and dating websites with the proposition of integrating social games. Bunchball received initial financing from Sunil Singh, the CEO of Informance International, and Payman Pouladdej, an angel investor. In October 2006, the company closed a $2 million Series A investment round from Granite Ventures and Adobe Ventures. In 2007, NBC hired Bunchball to develop a community website called Dunder Mifflin Infinity for the popular comedy show, The Office. In 2007, Bunchball transitioned from social gaming and launched Nitro, which allows organizations to implement game mechanics in social networks, mobile applications, and websites.