Butler, Shine, Stern & Partners is an agency headquartered in Sausalito, California, providing services in advertising, online content, experiential marketing, web development, data analytics, integrated communications planning, and strategic brand consulting. BSSP is one of the largest independent agencies on the West Coast.
Butler, Shine, Stern & Partners was founded in 1993 when John Butler and Mike Shine became the first creative team to leave Goodby, Silverstein & Partners to form their own agency. Greg Stern joined shortly thereafter as Chief Executive Officer.
In 2003, BSSP acquired SF Interactive. In 2005, they launched Cleaver Content, an in-house studio that the agency leverages to shoot, edit, code, design and produce all forms of content.
As advertising agency for Converse, BSSP created the award-winning "Brand Democracy" campaign - one of the first uses of consumer-generated content as advertising.
In 2006, BSSP took over BMW's MINI Cooper account after Crispin, Porter + Bogusky dropped them for Volkswagen. In 2009, BSSP won a Gold Effie Award for their MINI Clubman advertising campaign.
BSSP worked with Priceline for over 9 years, and created the iconic Priceline Negotiator campaign featuring William Shatner.
Awarded Small Agency of the Decade by Adweek Media: Best of 2000s, BSSP was named one of the top Places to Work in the U.S. by Outside Magazine in 2011, 2012, 2013 and 2014.