BrightRoll is a video advertising software system developed by a company that became a subsidiary of Yahoo!. BrightRoll was founded in June 2006 by Tod Sacerdoti, the companys CEO, and Dru Nelson. Its headquarters were in San Francisco, California, with offices across the United States, Canada, and Europe.BrightRoll raised $36 million in capital, with the last round of funding closing in November 2011. Principal investors include Dave Welsh, Adams Street Partners, Rob Theis, Scale Venture Partners, Evangelos Simoudis, Trident Capital and Jon Callaghn, TRUE Ventures. In November 2014, Yahoo! announced that it would acquire BrightRoll for $640 million.