BrandYourself is a US-based online reputation management company. It provides software and services to help businesses and individuals out-rank negative search results with new content and websites. It operates on a freemium model, in which certain tools and services are provided without charge, but also offers paid subscriptions and professional services.
The company was founded in 2010 by three students from Syracuse University. In 2015, the company featured on the TV show Shark Tank, where it turned down an investment offer from Robert Herjavec. In 2018, the company's CEO and COO appeared on the BBC show Dragons' Den where they accepted an offer from entrepreneur Peter Jones.