Bottle Rocket, Inc. was a leading developer of Web-based casual games and advergames from 1996 until 2000, when the company was acquired by ACTV, a technical and creative interactive television services company later acquired by OpenTV. Based in New York City, the company created more than 40 licensed trivia, prediction, simulation, arcade-style and multiplayer game formats played by more than 600,000 registered users, and specialized in sports-related content.
The company was founded in Manhattan’s “Silicon Alley” in 1996, and was briefly known as Lucid Media. Bottle Rocket’s first game title was IBM Rangers Shootout, an online hockey trivia game built for the New York Rangers and sponsored by IBM. Bottle Rocket also built football, baseball, basketball and soccer sports trivia games for clients including AC Milan, Arsenal FC, Major League Baseball, National Basketball Association, National Football League, StarMedia and The Sporting News, and also to develop arcade-style games and prediction games.
In 1998, with investment from London-based online sports company Pangolin, Bottle Rocket began to sign larger game development deals in the sports industry, and to expand into music, general entertainment and other non-sports content. Bottle Rocket and the NHL launched the NHL Game Room, featuring a variety of hockey-themed games, and the company also partnered with The Sporting News on TSN TriviArena, a suite of five sports trivia games offering collectible sports memorabilia as prizes to the best players monthly. Bottle Rocket also developed titles such as The Hollywood Aptitude Test for E! Online, Predict The Winners for Reel.com, VMA Pool Party for MTV, and Skengle & Skengle for Noggin.