Blue Fountain Media is a digital marketing agency from New York City providing website development and online marketing strategies. The company was founded in 2003 by Gabriel Shaoolian, under the name Gabriel Productions, then re-branded as Blue Fountain Media in 2005. In the first years, the company functioned as Shaoolians self-employed freelancer business. He focused on the effectiveness of brand marketing, studying user behavior, website bounce rate, individual pages performance. Based on these observations, he created marketing strategies identifying the specific audience and the value offered to this audience through a clear message, both on the business website and on social platforms. After building a portfolio of successful projects, the effectiveness of his approach became better known and the company expanded. Shaoolian managed to develop the company without taking loans or investment money. In 2008, the company moved its headquarters to Union Square in New York City, eventually expanding the location to two offices in 2009. In 2011, the company moved to Madison Avenue.