Benefitalign is a cloud-based SAAS company based in Albuquerque, NM, United States with offices in Dubai and India. Benefitalign was founded by Girish Panicker in 2011, and develops custom software products in the healthcare market. Its best known products include Stateengage, Healthplanengage, Brokerengage and the company’s private exchange solution, TrueCoverage. Benefitalign is an American software company that primarily develops, licenses, supports and sells software and related services in the health care industry. Benefitalign also provides contact center services, CRM consulting and other related sales and service solutions. The company found early success through the rapid changes in the healthcare industry as a result of the Patient Protection and Affordable Care Act in 2010. PPACA was encouraging the health care industry to implement consumer friendly technologies with self-service models and Benefitalign’s cloud based solution complimented the new movement by allowing customers to quickly set-up and customize the new sales channels.