Bankrate, Inc. is a consumer financial services company based in New York City, New York, in the United States. Bankrate.com, perhaps its best known brand, is a personal finance website. Bankrate was founded in 1976 as a print publisher of the "Bank Rate Monitor." In 1996, the company began moving its business online. Today, Bankrate, Inc.s online network includes Bankrate.com as well as CreditCards.com, Interest.com, Bankaholic.com, Mortgage-calc.com, CreditCardGuide.com, ThePointsGuy.com, Bankrate.com.cn, CreditCards.ca, NetQuote.com, CD.com, Walla.by and Quizzle. The online network received over 150 million visits in 2010. In January 2011, Bankrate completed the acquisition of Trouve Media. In December 2011, Bankrate completed the acquisition of substantially all of the assets of InsWeb Corporation for $65 million in cash. And in March 2012, Bankrate acquired InsuranceAgents.com. After spending 10 years as a public company traded on the NASDAQ, Bankrate was acquired in 2009 by Apax Partners in a transaction valued at approximately $571 million.