BabyCenter is a parenting website providing information on conception, pregnancy, birth, and early childhood for parents and parents-to-be. The site has been online since November 1997.[not in citation given] Users of the website can sign up for free weekly email newsletters that guide them through pregnancy and their childs development. BabyCenter was purchased from the now defunct eToys in a cash agreement valued at 10 million dollars in March 2001. BabyCenter L.L.C. is owned by Johnson & Johnson, the main sponsor on the site. BabyCenter has a policy of maintaining a clear separation between advertising content and medically approved health content.