Avid Technology (often known and stylized as Avid) is an American technology and multimedia company founded in August 1987 by Bill Warner, based in Burlington, Massachusetts. It specializes in audio and video; specifically, digital non-linear editing (NLE) systems, management and distribution services. Avid products are now used in the television and video industry to create television shows, feature films, and commercials. Media Composer, a professional software-based non-linear editing system, is Avids flagship product. Avid was founded by a marketing manager from Apollo Computer, Bill Warner, a prototype of their first digital nonlinear editing system (the Avid/1) was shown in a private suite at the National Association of Broadcasters (NAB) convention in April 1988. The Avid/1 was based on an Apple Macintosh II computer, with special hardware and software of Avids own design installed.