The Advertising Specialty Institute (ASI) is a for-profit organization serving the advertising specialty industry (which mainly creates and distributes promotional products). Members of ASI include both manufacturers and suppliers of promotional merchandise as well as promotional product distributors, such as Howard Roe Gift Solutions (www.HowardRoe.com). ASIs main business is organizing and classifying suppliers' products in catalogs, allowing for easy reference by promotional product distributors and sales people. Both parties join ASI for a substantial fee. ASI is part of the Norman Cohn group of companies, Norman Cohn is a Philadelphia PA. resident. In addition to its cataloging service, ASI publishes magazines and informational literature for the promotional products industry and also holds conventions each year. The "ASI Show" is held in a few major U.S. cities throughout the year, and features a keynote address by a well-known marketer, celebrity, or other well-known figure.