Artsy is a free online platform designed to connect users to art. Artsys search engine and database draw connections and map relationships among works of art. Led by Carter Cleveland, computer science graduate from Princeton and Sebastian Cwilich, former executive of Christies and Haunch of Venison director. Artsy aims “to make all the world’s art accessible to anyone with an internet connection." Artsy is backed by a group of investors, including Eric Schmidt, Wendi Murdoch, Dasha Zhukova, Joshua Kushner, Thrive Capital, Jack Dorsey, Bob Pittman, Rich Barton, Jim Breyer, Keith Rabois, David Tisch, Chris Dixon, Peter Thiel, Charlie Cheever, Dave Morin, and David Kidder. John Elderfield, former chief curator at New York’s Museum of Modern Art serves as Artsy’s senior advisor and Larry Gagosian and Marc Glimcher, president of Pace Gallery, are advisors. Carter Cleveland founded Artsy during his senior year at Princeton University and worked on the site from his dorm room. Cleveland’s goal for Artsy is for the site "to be the place where every single user in the world goes to discover art online." In May 2010, Artsy participated in the New York City conference, TechCrunch Disrupt, where they competed in the Startup Battlefield and received the Yahoo! Rookie Award! A year later, the team demo'd Artsy at the Beyeler Foundation at Art Basel (June 15, 2011).