Aprimo

Aprimo

Aprimo is an integrated marketing software and applications company based in Chicago, United States. The brand Aprimo is part of Teradata Corporation, based in Dayton, Ohio. Wikipedia

Aprimo is an integrated marketing software and applications company based in Chicago, United States. The brand Aprimo is part of Teradata Corporation, based in Dayton, Ohio. Wikipedia

Aug 10, 7:26 PM

Aug 10, 7:26 PM

Jul 10, 4:51 PM

Join us July 12 at 1pm Eastern to hear the latest retail insights and best practices in our panel webinar featuring Microsofts Retail Industry Lead for Data & Analytics, ShiSh Shridhar, with Aprimos Director, Industry Solutions and Marketing - Retail & Consumer Goods, Jeffery Parrish and Product Marketing, Svante Nilsson.

Jun 8, 1:54 PM

On Wednesday 7th June, we welcomed customers, journalists and analysts to the new Aprimo London office where we discussed vision, strategy and most importantly how to get the most out of Aprimo in an ever changing environment. The focus group concluded that the best option was to KISS, and no, we dont mean literally although they are a friendly bunch, we mean Keep It Simple Stupid, after all most of us have fallen foul to over engineering processes. Everyone wants an optimized use of the Aprimo platform and recognizes that in the case of workflow this is a journey, as your market, channels and business evolves, so should Aprimo. For many customers having optimal workflows is not just about the smart use of Aprimo, we considered how the 3 core contributing factors People, Process, and Technology, interact and agreed that it's crucial that people understand the business process itself, the workflow structure & the actual Aprimo design. A huge thanks to our 11 customer contributors from across the UK & Ireland, for the hints/tips & learnings shared with the group. A special thanks to Caroline & Gareth from Prudential who presented on Prudentials journey towards optimization. We hope to run additional Customer Success sharing sessions later in the year please let us know your thoughts/ideas suggestions for topics.