Appsbee Technology Pvt

Appsbee Technology Pvt

Appsbee Technology Pvt

Feb 22, 10:28 AM

Top seven reason to build own mobile platform for any business 1. Be Visible to Customers at All Times Statistics show that the average American spends more than two hours a day on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesnt change the fact that each user has to unlock, scroll, and scan their device for the apps theyre looking for. Being in the way can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across even if it happens unnoticed. 2. Create a Direct Marketing Channel Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. One of the biggest benefits of having a mobile app is that all the information youd like to provide to your customers including special sales and promotions is right at their fingertips. Through push notifications youre getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense. 3. Provide Value to Your Customers Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers. (Check out PunchMe, a service that lets you create smartphone-based loyalty programs.) 4. Build Brand and Recognition A mobile app for your business can greatly contribute to your brand awareness. Id like to break this topic down into two aspects, the combination of which will make your app a true winner: Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed. Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the effective frequency: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed. 5. Improve Customer Engagement No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone? 6. Stand Out From the Competition These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. Theyll be astonished by your forward-thinking approach! 7. Cultivate Customer Loyalty Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. Its time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a fingertip away at all times.

Jan 2, 6:44 AM

Appsbee Wishes Everyone a Very Happy New Year!!

Nov 23, 9:56 AM

Should you build an iOS app or Android app? When you have a great idea, it can be tempting to shoot out of the gate and build an app for every device that exists iPad, iPhone, Android, desktop, laptop, the list goes on. Getting started Choosing between Android or Apple iOS If youre starting with one platform, its likely youre deciding between Android and Apple iOS. The two companies account for over 90% of the smartphone market share. Although Android currently dominates market share at over 80% (while Apple iOS sits at about 15%), Apple iOS dominates the profit share, generating 85% more revenue for app makers than Android. In addition, Apple users are more loyal than Android users, meaning Apple users tend to stay with Apple rather than switching to a different operating system. To help make the choice between Android and iOS, heres a few of the main factors to consider: Should you build an Android or iOS app? 1. If your market is Asia, Africa or South America Advantage: Android While Apple focuses on the premium smartphone market and customers with higher income, Android is aiming for massive adoption. For instance, Android has a large advantage compared to Apple in emerging markets (i.e. Asia, Africa, South America) htbaob-09-03 2. If you plan on making money through in-app purchases or charging for your app directly Advantage: Apple For in-app purchases, Apple generates 45% more revenue per user than Google does from Android. Also, iOS users are 10% more likely to make in-app purchases than Android users. 3. Type of app: if youre making a retail app Advantage: Apple iPhone users more likely to make purchases on their phones 23% Apple iPhone 17% Android iPhone users are 15% more likely to visit online retail sites 4. Type of app: if youre making a paid app or app with in-app purchases Advantage: Apple The spending power of Apple users is almost five times higher than Android users. This is why mobile app developers tend to focus more on building for iOS first. 5. Cost Advantage:Apple Whether you start building for Android or Apple iOS mobile devices, the cost will be relatively similar. In some cases however, the cost to design the same app can be higher for Android devices due to a larger number of devices youll need to design for compared to Apple. Both Android and Apple have their advantages and disadvantages. Android allows you to reach a broader audience but Apples audience is more engaged and loyal. Hopefully, reviewing the factors above and applying them to your idea, will help you decide which platform is best for you to start with.

Nov 22, 0:33 PM

Develop mobile app for your business!! For any firm Mobile apps are must. It will not only streamlines your business but also helps to reach the vast segment. You can use mobile apps in multiple ways: 1. Allow your employees at remote locations to access data instantly. 2. App can even save new data instantly and upload it when there is Internet access. 3. Make app for your frequent customers that would allow to purchase your services / goods in more convenient way. 4. Allow easy access for customer loyalty programs no need to keep another card in the wallet. 5. Give location-based advice to your customers allow to find your nearest open department....................