Applico, LLC is a mobile strategy company that is headquartered in New York, NY, with offices in Los Angeles and Boston. It provides mobile consulting and development products, and designs and develops cell-phone applications for companies. Applico was founded by current CEO Alex Moazed in 2009 while attending Babson College. An article on The Wall Street Journal describes Applico’s strategy of focusing on mobile technology: "If theres an art, its not so much in making a pretty app as it is spotting the next wave before the competition does." Applico was profiled in the Wall Street Journal in an article called Inside the App Culture. The article related Applico to the fast-growing mobile startup based in NYC seen in the HBO show Girls.