Appboy Inc. is a mobile marketing company based in New York City, with additional offices in San Francisco and London. It develops customer relationship management and mobile marketing automation software that businesses use to manage their mobile applications. The company has around 120 employees. According to Fortune, Appboy manages mobile applications for Dominos Pizza, Tinder, SoundCloud and Urban Outfitters. Appboy stated to Fortune magazine in June 2016 that its software processes approximately 2 billion messages per month between 420 million users. Appboy was founded in 2011 by Mark Ghermezian of the Ghermezian family who raised $3 million from family and other investors in order to start the company. That same year, Bill Magnuson and Jon Hyman joined the company as co-founders.