Animoto is a cloud-based video creation service that produces video from photos, video clips, and music into video slideshows. Animoto is based in New York City with an office in San Francisco. Animoto was founded in 2006 by Jason Hsiao, Brad Jefferson, Steve Clifton and Tom Clifton because of the poor video quality found on the internet. Animoto’s patented Cinematic Artificial Intelligence technology allows users to turn photos, video clips and music into video slideshows. Animoto’s founders include former producers of ABC, MTV, VH1, Comedy Central and the Documentary Group. Animoto launched a Facebook application during the 2008 SXSW Interactive Festival. The application experienced viral growth in April 2008. According to The New York Times, by mid-April, Animotos Facebook application had nearly 750,000 people sign up in three days. At the peak, almost 25,000 people tried Animoto in a single hour. Animoto decided to use Amazons cloud computing servers in order to meet the growing number of subscribers.