American Well is a privately held telehealth company based in Boston, Massachusetts that connects people instantly with doctors over secure video. The company provides immediate urgent care web visits for patients in 46 states. The service operates on computers, and in 2013 American Well released mobile applications for both Android and iOS operating systems. The apps enables a mobile-optimized version of the same video visits. American Well was founded by brothers Drs. Ido and Roy Schoenberg in 2006. Initially, American Well served health insurance companies as their primary customers. In 2008, the company announced its first major health plan customer: Hawaii Medical Service Association, Hawaiis Blue Cross Blue Shield provider. Since then, the company has added 23 additional Blue Cross Blue Shield plans including Wellpoint and Blue Cross Blue Shield of Minnesota. In 2013, the company announced that they would market their service directly to consumers. After the company launched to the general public, the service has surged in usage and popularity. Raising a total of $81 million in 2014, American Well made it onto PitchBooks list of the top 10 HealthTech companies that raised the most capital that year.