American Family Insurance, also abbreviated as AmFam, is a private mutual company that focuses on property, casualty, and auto insurance, and also offers commercial insurance, life, health, and homeowners coverage as well as investment and retirement-planning products. It was founded in 1927 and is headquartered in Madison, Wisconsin. The company has more than 13,500 employees and operates in 19 states. AmFam is the 13th-largest property and casualty insurance group in the United States.