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Alienware is an American computer hardware subsidiary of Dell. Their products are designed for gaming and can be identified by their alien-themed designs. Alienware was founded in 1996 by Nelson Gonzalez and Alex Aguila. The companys corporate headquarters is located in The Hammocks, in Miami, Florida. Established in 1996 as Sakai of Miami, Inc. by Nelson Gonzalez and Alex Aguila, Alienware assembles desktops, notebooks, workstations, and PC gaming consoles. According to employees, the name "Alienware" was chosen because of the founders' fondness for the hit television series The X-Files, which also inspired the science-fiction themed names of product lines such as Area-51, Hangar 18, and Aurora. In 1997, it changed its name to Alienware. Dell had considered buying the Alienware company since 2002, but did not agree to purchase the company until March 22, 2006. The new subsidiary retains control of its design and marketing while benefiting from Dells purchasing power, economies of scale, and supply chain, which lowered its operating costs.

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