Active Interest Media (AIM) is a publisher specialized on "niche enthusiast magazines" (i.e. magazines targeted at hobbyists). The company was formed in 2003 by private-equity investment firm Wind Point Partners by the acquisition of Sabot Publishing, a "special interest" publisher based in Richmond, VA which had been established in 1999 by James Causey and Colonnade Capital. Chairman and Chief Executive Officer is Efrem Zimbalist III (the son of Efrem Zimbalist, Jr.), formerly of Times Mirror Magazines, a subsidiary of Times Mirror. Active Interest Media publications are organized in six "groups", On 7 November 2012, PixelMags Inc. announced that they had reached an agreement with Active Interest Media to distribute magazine content digitally.