AHAlife is an American electronic commerce company with headquarters in Brooklyn, New York. It is a luxury Internet-based retailer with $23 million worth of equity funding. The company was founded in 2009 by Shauna Mei and Matt Wilkerson. AHAlife.com operates as a fashion-based e-commerce platform that introduces designers, brands and publishers to consumers. In February 2016, AHAlife acquired Bezar.