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In its day, Applied Engineering built a solid reputation among Apple II owners for their innovation, excellent build quality, and generous warranty support. AE was quick to fill in gaps in the market for Apple II add-on boards and expansion options, often developing products for the Apple II line that neither Apple Computer nor other third-party vendors offered. By the early 90s, as Apple Computer, Inc., began to withdraw support for the Apple II series and focus on the Macintosh line, the market for Apple II hardware and software began to wane. Many Apple II users began to migrate to other platforms, such as the Macintosh and IBM PC-compatibles. In an attempt to capitalize on its well-known brand name among previous Apple II owners, Applied Engineering began to market products for the Macintosh and Commodore Amiga lines. However, because of stiff competition in already active markets, and AEs late entries, Applied Engineering could not duplicate the success it had experienced with the Apple II. Around the same time, cost cutting measures were implemented, such as shortening warranty periods, charging for technical support (via a 1-900 number) and a using inferior parts, turning off loyal and time customers. Eventually dwindling Apple II sales and a failure to shift into other markets caused Applied Engineering to go out of business by 1994. Some of Applied Engineerings best-known products for the Apple II included:
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