Advantage Rent A Car


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Advantage Rent a Car is a car rental company headquartered in Orlando, Florida. The brand was acquired in early 2014 by Catalyst Capital Group Inc. Advantage operates from 40 locations servicing airports and five additional satellite locations in hotels in Hawaii and Las Vegas and has a fleet of approximately 23,000 cars, ranging from economy cars to SUVs. Advantage primarily services the leisure segment of the rental car market and predominantly operates in key domestic leisure destinations, including California, Florida,Texas, Colorado, Hawaii and Arizona (as of July 2013). On August 26, 2012, Hertz announced that it agreed to sell the US Advantage business to Franchise Services of North America and Macquarie Capital, as a divestiture to receive regulatory approval of Hertzs acquisition of Dollar Thrifty, announced at the same time, and to convert foreign Advantage locations to the Thrifty brand. On December 12, 2012, Advantage Rent A Car was acquired by a subsidiary of Macquarie Capital which will be merged with Franchise Services of North America, Inc. (TSXV:FSN) immediately after a shareholders vote scheduled for 1Q13. The merger received final TSX regulatory and shareholder approval on May 3, 2013. In 1963, a small business owned by Kenneth and Helen Walker called “$3.99 Car Rentals” opened its doors to serve the large military population in San Antonio, Texas. Founded with a fleet of five cars and initially serving the government traveler, it expanded very quickly over the next 20 years into feeder and leisure markets including local retail and airport markets located throughout the Western United States. During the 1960s and 70s, the company grew through the acquisition of several different franchises. The operation was later consolidated in 1984 under the name "Advantage Rent a Car." As the 1990s progressed, expansion of the Advantage brand continued throughout the U.S. into the Sunbelt states and major leisure airport markets. In 2001, Advantage attained worldwide presence by launching an affiliate partnership program that grew to an international network serving more than 33 countries. In 2006, following the death of Kenneth Walker, the Walker heirs sold the business to Venture Holding Inc.