Adore Me is a women’s intimates company based in New York City. The company manufactures and sells lingerie, sleepwear, swimwear, activewear, and other products. Adore Me was founded by Morgan Hermand-Waiche. He got the idea for Adore Me in 2010 while in his second year of Harvard Business School’s M.B.A program. He was shopping for a gift for his girlfriend, and couldn’t find an option that he felt was high quality and also within his budget. An affordable alternative became the inspiration behind Adore Me. Hermand-Waiche spent three years working at management consulting firm McKinsey & Company prior to Adore Me. Initial investors in Adore Me include Hermand Waiche’s Harvard professors, and angel investors Fabrice Grinda and Jose Marin. The company officially launched its website in March 2012. In the same year, Adore Me raised $2.5 million in its second round of funding with investments from Redhills Ventures, Jaina Capital, Ventech Capital, and other US angel investors. Adore Me reportedly sold 100,000 items in their first year of business.