adMarketplace is a search advertising marketplace. The company works with large search advertisers, their agencies, and well-known digital publishers to match relevant advertiser offers to user search queries performed on a publishers site. The privately held company is headquartered in New York City. adMarketplace introduced an algorithmic bidding solution, BidSmart, for their search advertising platform in early 2014. Search advertising marketplaces represent a sizable but often overlooked segment of the Search Engine Marketing industry.