Adafruit Industries is an open-source hardware company based in New York City. It was founded by Limor Fried in 2005, in her Massachusetts Institute of Technology dorm room. The company designs and manufactures a number of electronics products, sells a wide variety of electronics components, tools, and accessories via its online storefront, and produces a number of learning resources, including written tutorials, introductory videos for beginners, and the longest running live video electronics show on the internet. All Adafruit products are manufactured in their 40,000 square feet (3,700 m2) factory in SoHo, Manhattan. In 2013, the company took in US$22 million in revenue, and had shipped over a million products in 480,000 orders, and in January 2016, the company accepted its one millionth order. The name Adafruit comes from Frieds online moniker "ladyada", itself an homage to computer science pioneer Ada Lovelace. The companys goal is to get more people involved in technology, science and engineering. Project kits are designed to deliver practical systems—not simply academic exercises—and to encourage more women into the field. Limor Fried, then a student at Massachusetts Institute of Technology, began selling electronic kits on her website for her own designs in 2005. She later moved to New York City to found Adafruit Industries. In 2010, Adafruit offered a US$1,000 (equivalent to $1,087 in 2015) reward for whoever could hack Microsofts Kinect to make its motion sensing capabilities available for use for other projects. This reward was increased to $2000 and then $3000 following Microsofts concerns about tampering. In 2013, the company had $22 million in revenue; for 2014 increased to $33 million.