7 For All Mankind

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7 For All Mankind (often referred to simply as Seven, Seven Jeans or 7FAM) is an American denim brand founded by Michael Glasser, Peter Koral, and Jerome Dahan in 2000 and headquartered in Vernon, California. It was owned by the VF Corporation from 2007 to 2016. 7 for All Mankind began by designing womens jeans. A mens jeans line was introduced in fall 2002, and its Children Denim Collection for boys and girls in fall 2005. 7 for All Mankind also produces other clothing items such as skirts, shorts, and denim jackets.[citation needed] The brand is sold in over 80 countries including Europe, Canada, and Japan. Dahan and Glasser, denim designers who had worked in the apparel industry for years, created the company in response to what they saw as a void in the contemporary denim market. Focusing on female denim wearers, it has been stated the company was successful because of the fit, fabrics, washes, attention to detail, and the logo on the products back pockets. 7 For All Mankinds proximity to Los Angeles makes the brand popular with celebrities and urban young adults.
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