4INFO is an American corporation that provides mobile advertising technology for the placement and tracking of advertisements; including on computers, mobile phones, and end-point systems such as cash registers. The companys products collect data on the extent to which its clients' customers are exposed to their advertisements. Their clients include Campbell’s, Kraft, Macys, Southwest Airlines, Target and Walmart. The company was founded in 2004 by Pankaj Shah and Zaw Thet. It originally focused on text-based SMS advertising. The company worked in mobile search and in SMS publishing and advertising. In May 2015 MBlox, an independent application-to-person (A2P) SMS provider, acquired 4INFO’s SMS business line. In 2006 4INFO won an Emerging Technology Award. In 2008 4INFO was estimated to be the largest provider of business-to-consumer SMS content in North America by Nielsen, claiming to send 80 million text messages a month in early 2009 and 200 million text messages a month in early 2010. Nielsen rated 4INFO the fourth largest SMS U.S. Network. In 2010 4INFO was the largest provider of free text message alerts and information in the U.S., and the largest SMS U.S. Network. In 2010 it was rated the second largest Mobile Advertising U.S. Network. 4INFO was named a 2007 and a 2014 AO100 Top Private Company winner. 4INFO is ranked 1742 on the 2015 Inc. 5000 as one of America’s fastest-growing private companies. Walz Tetrick Advertising and 4INFO was awarded a 2016 Silver Telly Award for their Business-to-Business video campaign entitled “Elevator Pitch”. Walz Tetrick Advertising and 4INFO took home AMBIT gold and “Most Innovative” overall at the 2016 KC Direct Marketing Association (KCDMA) awards show for their direct marketing campaign "Mystery Phone Lead Generation" campaign aimed at media planners and corporate brand managers.