In this role, the selected candidate will develop and execute procurement strategies for the marketing category, including media, creative, PR and sponsorships, shopper marketing growth and innovation, digital and consumer experience, etc.
In this role, the selected candidate must have na experience in strategic Marketing Automation, including implementations; experience with Email Marketing Campaigns, Lead Generation, Landing Pages, and Lead Scoring Models.
The Marketing Analytics Manager will be responsible for building a North America vision and long-term plan for a new marketing analytics function supporting ecommerce, digital, customer marketing and retail marketing capabilities and teams.
In this role, the selected candidate will develop a deep understanding of assigned channel, market segment and key business drivers, such as pricing, product/customer experience, devices, competition, etc.
In this role, the selected candidate will be responsible for onboarding new staff through information sessions, classroom and field training, role playing and more. Developing and coaching your team to meet and exceed their performance objectives.
In this role, you will gather, synthesize, and share market and customer insights to fuel innovation; to position products and service offerings at the segment/discipline level; to anticipate course trends; to identify new market opportunities; and to grow share.