The Group Manager for Downstream marketing will be an integral part of the Alaris Platform Leadership Team, responsible for driving marketing initiatives that support our growth objectives. She or he will leverage existing data and selectively generate new targeted research to build and executive effective marketing campaigns. She or he will lead a talented team of marketing professionals and strategic cross-functional efforts.
The Senior Marketing Manager will work closely with department and practice group chairs, firm attorneys and other marketing team members to lead all business development and marketing activities for the Litigation Department.
Assist in the implementation of marketing programs and strategies through design, coordination of activities and administrative duties such as tracking and reporting and keeping marketing materials organized and current.
The candidate will also collaborate and assist in PR initiatives and email marketing. Were a small team with big ambitionswe expect the chosen candidates role and responsibilities to grow in-step with our brand.
This position is primarily responsible for the creation of sophisticated funnels using clickfunnels, complex Infusionsoft automated email campaigns, and for creating and managing paid search campaigns to fuel these funnels.