This person will work on the Demand Generation team and be responsible for all aspects of lead management operations including our marketing automation tool, its integration with our CRM, as well as improving our email communication vision by testing and optimizing email campaigns to drive conversion, retention, and reactivation of prospects and customers.
The Digital Marketing role is responsible for the global digital strategy, plan and execution to build the Qualcomm Life brand and product pipeline. An understanding of the health care technology industry and best practices for digital engagement and activation across the provider, medtech, pharma and payer segments is desired.
In this role, your responsibilities include managing a field marketing budget, coordinating and executing events, evaluating sponsorship opportunities, ensuring a consistent and strong brand presence in the market, and identifying unique local marketing opportunities for the brand.
In this role, you will manage database marketing requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.
n this role, you will execute International product launches and marketing programs/campaigns with consistent brand image throughout product lines, digital and print promotional materials, and launch events.