In this role, you will be responsible for leading efforts in researching, analyzing and investigating future potential business development opportunities; including partnerships, and acquisitions in support of the strategic plans.
Work with Athletics leadership and marketing teams to develop and execute strategic marketing and communications plans to increase community engagement, increase attendance to events, and gain national recognition.
As the Field Marketing & Communication Director, you will be representing the voice of the local market while owning the regional marketing plan and respective results to drive key marketing and communications initiatives aligned to support regional targets.
The Senior Director, Marketing Communications enforces editorial standards and collaborates with other department colleagues to help ensure a smooth and efficient workflow, and that content is integrated and coordinated across the department.
The Senior Director of Marketing is responsible for managing the direction and execution of the companys visual branding/look-and-feel, as well as all digital/print communications strategies and programs including global websites and intranet, SEO/SEM/social/inbound marketing programs, press and analyst relations, trade shows/event planning, advertising, demand generation, and collateral materials.
In this role, the selected candidate will be responsible for creating marketing strategies that will drive awareness, leads, and client demand; leading a small marketing team with a focus on marketing analytics, strategy development, and leadership.