Analyze market situation and take actions (marketing mix) to gain market share and improve market positioning. Conduct competitive and market analyses (e.g. portfolio including pricing) and provide related strategies.
Contribute to the development of brand strategies for products, services, programs and other key initiatives including establishment of value proposition, targeting & segmentation, positioning, branding, and lifecycle management. Manage key products in the product portfolio. Provide input into next generation portfolio prioritization.
Identifying process and systems gaps preventing realization of the future state process model and creating and prioritizing product backlog by identifying unmet user needs (Gathering & prioritizing functional system requirements).
The New Markets Strategy Manager is responsible for defining strategic innovation through the identification and realization of new and emerging digital markets where our products, services, and platforms can be sold. Example projects include new and resale marketplace distribution channels, digital-only storefronts, and device and accessory selection expansion.
Drive operational excellence in the Business Marketing organization through identification and execution of opportunity areas that create efficiency, remove obstacles, or create improved processes and approaches to the business.
The Product Manager is a well-seasoned leader who is responsible for managing all lifecycle aspects of a product platform and accountable for assuring end-to-end P/L, growth and profitability across multiple business channels for the assigned products.
The Campaign Strategy/Operations Manager will be a key member of the Marketing Operations team responsible for the successful implementation, management and day-to-day operations of marketing technologies and automation systems.