Responsible for ongoing analysis of business data, including digital media data, digital web data, primary research studies, and client business metrics to support media experience design from conceptualization through presentation of data.
The incumbent will be expected to develop attribution, segment and predictive models to support customer acquisition strategies, primarily for digital channels. It is expected this will be accomplished through pilot, test and learn delivery practice to support a wide range of services and projects in the distribution and sales channels.
Identify, document and communicate business needs and provide Technology solutions; gather and author requirements and user stories; perform current state analysis of existing business systems, applications and functions.
The Digital Marketing Analyst will be responsible for providing actionable insights for our business via the generation of a high-volume of reports across multiple business units and stakeholders and the advanced analysis of performance data.
Manage delivery of social sponsorship programs from start to finish. Work closely with many groups across CBS Sports including: Editorial/Video - to manage video assets and schedules; Sales - to secure client assets and any necessary approvals; Social - to ensure campaigns launch on time and deliver in full.
Participate and coordinate the work of others in the development of sustainable Global solutions for capabilities across multiple customer segments in Marketing and Knowledge Management utilizing the Agile methodology.
In this role The Marketing and Customer Analytics Analyst is responsible for analyzing and forecasting multiple trends by product, source and market in order to gauge current and future results, trends and business potential. Analyze the results of the data, identify key trends and issues and develop recommendations to upper management.
In this role, you will promote the sale of the firm's proprietary mutual funds through internal and external distribution channels. Assists with the development of sales tools/collateral and delivers product training to both internal and external audiences.
In this role, you will be responsible for management of several key tracking and delivery documents along with the Marketing Manager to ensure deadlines are being met and feedback and approvals are being communicated in a timely fashion.