The Analyst role bears responsibility for technical, analytical, and administrative tasks across the portfolio of brands working closely with Digital Media Supervisor/Planner and Social Media team among others.
The Research and Learning team consults with internal clients to provide insights and drive business improvement through data driven market research. The team stays abreast of key industry trends, publishing abstracts from secondary research purchases, maintains a searchable database for general employee use, and maintains relationships with key industry research providers and consultants.
In this role, the selected candidate will review and report on website and consumer analytics using platforms such as Google Analytics and Resonate; maintain product information database and deliver updates to the Company's retail partners.
In this role, the selected candidate will develop model and report to optimize a company or clients marketing matrix; employing data analysis to provide insight into consumer behaviors and identifying opportunities to maximize optimal campaign outcomes.
In this role, you will be responsible for conceptualize complex technology solutions; help facilitate daily technical calls between internal and external parties. Understand the development and testing technical environments and the migration of code from one to another.
In this role, the selected candidate will maintain forecasting models and assisting in developing KPI dashboards; deliver relevant reports and present insights to keep stakeholders abreast of marketing activities and performance.
The Analyst will work on creating and/or enhancing various analytical tools that will help improve the operational results and may also be required to develop requirements and perform testing on these analytical tools.
In this role, you will create and maintain database resources used to identify marketing resources. Conducts statistical and other studies to provide data on the sales potential of specific products, market areas and/or customer segmentations.
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$60K to $80K -Bedminster, NJ
In this role, you will support CLIENT Business Services Marketing Communications organization to design, develop, and report critical success metrics and analytics related to Digital/Web/Social Media Marketing investments.
In this role, you will manage various reports to track program performance, such as course enrollment and completion, course evaluation ratings, and most importantly the impact the learning has brought to the business. The selected candidate will have experience working in large corporations with a proven track record of success in establishing cross-functional relationships.
In this role, the selected candidate will collaborate with VP, Analytics in evaluating business goals and objectives from multiple business teams and develop measurement strategies to allow individuals and teams to measure success.
In this role, the selected candidate will lead business-driven requirements gathering and work with IT teams to develop solutions; create detailed functional specifications, use cases, and acceptance criteria for database enhancements.
In this role, you will be responsible for
playing an integral role in helping marketers connect books with the best readers by compiling and presenting insights on audience demographics, preferences, and behaviors.
The Marketing Analyst will manage on site logistics of events, including seminars, showcases, and panel discussions on topics relating to innovation, technology, entrepreneurship, and intellectual property.