In this role, you will create and implement product marketing strategies that support the growth of the company's position in the Benefits market including Benefit Administration, Spending Accounts, Absence Management and the Affordable Care Act compliance.
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$100K to $150K -New York, NY
In this role, the selected candidate will develop and execute against a strategic marketing plan leveraging all relevant touch points including events (i.e. Cannes, Newfronts, CES), presentation materials, Concert website, PR, thought leadership forums, and partnerships.
As a product marketing director you will help drive product market penetration and revenue by managing product launches from beginning to end, and creating marketing and communication plans to ensure ongoing success.
The Director of Product Marketing is responsible for providing leadership and direction to a marketing team to develop and implement marketing strategy, services and communication standards for Lending Solutions ensuring adherence across the division.
In this role, the selected candidate will leverage customer data and voice of customer to identify and execute opportunities to improve customer experience, be a conduit for the voice of the customer to the product team and company; own lifecycle of products and individual bits. Responsible for EOL strategy.
In this role, you will build strong alliances with Sales, Sales Learning & Development, Legal, Regulatory, Market Research, Commercial Excellence, Agencies and other key business partners. Drive cross-functional awareness, alignment and accountability to dermatology strategies.
This individual will be a self-starter that can lead cross-functional messaging exercises, provide content for go-to-market campaigns, and craft creative and innovative stories with which we can tell better stories about our capabilities, our technology, and the overlap among our various groups.
In this role, the selected candidate will ensure that our customers are fully supported from a Product perspective. In this role, the weekly sales figures are the driving force of our success, so you will maximize the impact of each cycle. You will be an expert in assortment planning and pricing, by fully understanding the clients needs as well as the competitive landscape.